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Operational excellence with retail expertise

Winners in retail are those who truly understand their customers. Those who get the offer right. And who align technology, processes and people in one clear direction. Operational improvement can reduce cost. But first and foremost, it creates precision. The right assortment. The right price. The right flow of goods. Every day. The solution lies in both strategy and execution. Thoroughly executed. Because in retail, detail drives performance. Akselera has extensive experience supporting retail organizations across the entire value chain – from sourcing and category decisions to store operations, supply functions and B2B business models. We combine structured improvement methodologies with hands-on operational insight and execution capability, ensuring that strategic decisions translate into measurable impact – in systems, in processes and in stores.

How can a leading Nordic retailer improve efficiency without compromising flexibility? By rethinking how assortment, processes, and systems work together.

Through targeted operational improvement initiatives, the organization streamlined its assortment model, clarified roles, and strengthened system support—creating better alignment between stores, warehouses, and digital channels.

The result? A more efficient operation, improved data quality, and a stronger foundation for profitable growth. Discover how structured changes in assortment management can drive real operational impact:

Experience from real life performance initiatives

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Accelerating in-store assortment changes through redesigned business processes combined with simplified digital user interfaces – whether via mobile store applications or streamlined ERP back-office solutions.

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Implementing automated replenishment and improved ordering processes, with clear role definition between stores, central functions and suppliers.

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Developing business cases and decision support for warehouse automation, including evaluation and selection of automation solutions and assessment of financial and operational impact.

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Evaluating pricing strategies, such as balancing everyday low price models against more campaign-intensive approaches – with a holistic assessment of profitability, complexity and organizational execution capability.

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Industrializing B2B models, including structured customer segmentation and pricing models to reduce the complexity of net pricing regimes and create more scalable, controllable commercial structures.

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Private Label (EMV) strategy and operational execution, where alignment between assortment, supplier selection, supply flow and in-store implementation is critical to unlocking margin potential.

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A holistic value chain perspective

Our experience spans the core process domains of modern retail:

Sourcing and Assortment Development

Assortment and Category Management

Pricing and Commercial Model

Procurement and Flow of Goods

Logistics and Warehousing

Store Operations and Execution

A methodical and pragmatic approach

We conduct maturity assessments based on recognized frameworks such as APQC, adapted to the realities of retail. These assessments identify tangible improvement areas and prioritize initiatives that deliver measurable impact:

Where are we today?
Where do we want to be?
What will it take to get there?
And what will the results be?

Our advisors combine operational management experience from retail with extensive consulting expertise. This enables us to guide clients in balancing strategic ambition with operational execution – whether the initiative concerns assortment redesign, pricing transformation or automated supply chain implementation. We also apply artificial intelligence where it creates real business value – in analytics, decision support and performance improvement – with responsible and practical deployment. Technology should simplify and strengthen operations, not add complexity.

Read more success stories:

Get to know some of our experts:

André Marhaug

Executive advisor

+47 414 28 891

Kay Evensen

Executive advisor

+47 406 15 239